Celebrating Art and Gaming: BGaming Teams Up with Street Artist Nuriatoll for a Unique Collaboration
In an announcement that highlights the intersection of gaming and visual arts, BGaming has revealed its first artwork collaboration of the year as part of its ongoing initiative, “When Art Meets Gaming.” This project seeks to celebrate and amplify the talents of local artists in the cities hosting major iGaming exhibitions. The latest addition to the initiative is Nuriatoll, a Barcelona-based street artist known for her provocative creations and powerful social messages.
Celebrating Local Artistry
BGaming’s Chief Marketing Officer, Kate Puteiko, expressed enthusiasm about the collaboration, saying, “After finding great success with ‘When Art Meets Gaming’ throughout the last two years, we are excited to kick 2025 off in style, working alongside one of Spain’s most creative street artists.” With the ICE (International Casino Exhibition) being a premier event in the gaming calendar, Puteiko noted that the project offers an excellent opportunity to shine a light on the vibrant culture and local talent of the host city.
Nuriatoll’s Unique Artistic Vision
Nuriatoll has been active in the art scene since 2014, collaborating with renowned brands such as Adidas, SEAT, and Johnnie Walker. Her approach to art often challenges viewers to reflect on broader societal issues, using visual storytelling to engage audiences deeply. In her new role with BGaming, she will creatively reinterpret popular characters from the provider’s games, including Wild Tiger, Elvis Frog Trueways, Aztec Magic Bonanza, Wild West Trueways, and Gemhalla. Each depiction aims to infuse her signature style while retaining the essence of the characters.
Puteiko remarked on Nuriatoll’s artistic prowess, stating, “We can’t wait to see how visitors react to her stunning artwork, and we’re excited to continue highlighting the power of both art and gaming.”
A Dynamic Partnership
Nuriatoll’s collaboration is a continuation of BGaming’s commitment to merging art with the gaming world, following eight successful partnerships with street artists over the last two years. This initiative not only supports artists but also fosters a deeper connection between the gaming community and the host cities, enriching the cultural landscape of events.
Reflecting on the collaboration, Nuriatoll noted, “This collaboration is a challenge for me as an artist. It’s very interesting because it’s not about creating new characters but about giving them my vision and my personal touch while maintaining their essence.” She highlighted the fun and innovative aspects of the project, stating, “I usually use geometry and very basic shapes in my designs, so I had to find a way to represent the features that make them more recognizable.”
Embracing the Creative Process
The artist also shared her appreciation for the opportunity to focus on digital artwork, contrasting it with her recent work on murals in bustling urban environments. “Being able to dedicate a few days to much more relaxed digital work has been a gift. I have been able to enjoy all the processes, on a creative and experimental level,” she concluded.
With this exciting collaboration now underway, both BGaming and Nuriatoll look forward to the unveiling of this unique blend of art and gaming, poised to make a lasting impression at upcoming events.