Revolutionizing Sports Betting: Checkd Dev’s Smart Acca Takes Accumulator Bets to New Heights with Stats Perform Partnership
Sports technology specialist Checkd Dev, part of the award-winning Checkd Group, has announced a significant expansion of its sports data licensing agreement with long-term partner Stats Perform, the owner of Opta data. This multiyear deal aims to enrich the betting experience for users by integrating Checkd Dev’s innovative Smart Acca interactive betting tool into various sports operators’ online and mobile platforms.
Enhanced Betting Capabilities
The new agreement allows licensed sports betting operators to incorporate Checkd Dev’s Smart Acca product, which utilizes real-time Opta data. The integration is set to revolutionize how bettors approach both football and US sports by providing easy access to detailed and reliable statistics for teams and players. Bettors can quickly analyze critical data relevant to their potential wagers and view the associated odds directly from the betting market pages.
Originally developed for Checkd Dev’s acclaimed Betting Hub app, Smart Acca is designed to facilitate a speedy pathway to bet placement—particularly attractive to recreational gamblers. These users often seek to formulate accumulator bets—commonly referred to as multi or parlay bets—that are gaining traction in the betting community. However, creating these bets usually presents challenges for sportsbooks, particularly in supplying the necessary statistics and insights that empower bettors to make informed decisions.
Proven Success and Market Reach
Smart Acca has already demonstrated impressive results in enhancing user engagement and boosting conversion rates from research to bet placement. Current data analysis indicates that users employing this interactive tool tend to add more selections to their accumulator bets than the average user, subsequently leading to improved profit margins for sportsbook operators.
The Smart Acca API is currently being utilized in pre-match betting research across various football markets, such as goalscorers, shots, shots on target, and fouls. This functionality is already in effect for prominent sportsbooks in the UK, including Sky Bet, William Hill, and Paddy Power. By keeping users engaged on-site, the tool significantly reduces the need for bettors to navigate away from their preferred platform to conduct research.
Strategic Developments
This latest achievement follows Checkd Dev’s recent launches, including the Boxing News app and the North America-focused FlashPicks app, both of which leverage the Betting Hub’s technology and utilize historical data from Opta.
Andrew Grimshaw, Commercial Director at Checkd Dev, emphasized the importance of the new agreement, stating, “This is an important deal with a long-term valued partner in Stats Perform, which means bettors using Smart Acca in their chosen sportsbook are using Opta data, the most recognized and trusted sports stats in the business.” He added that Smart Acca delivers a consolidated view of competitions and market selections ranked by statistical form, presenting compelling betting opportunities for users while enhancing their overall betting experience.
A Shared Vision for Innovation
Nick Cockerill, VP of Betting Products at Stats Perform, expressed pride in the partnership, remarking, “Smart Acca technology is a very impressive betting solution that has already enriched and simplified the process of choosing an accumulator bet for end users. We’re proud that Checkd Dev has chosen Opta data to build trusted, magic experiences from the detail of sport.”
Smart Acca exemplifies an innovative B2B product that highlights how advanced sports data can deepen the connection between fans, bettors, and the games they are passionate about.
With this expanded partnership, Checkd Dev and Stats Perform are poised to set new standards in the sports betting industry, delivering an enriched experience that leverages the power of comprehensive sports data to enhance user engagement and satisfaction.