Revolutionizing Sports Betting: Checkd Dev Expands Partnership with Stats Perform to Enhance Accumulator Betting Experience with Smart Acca Tool
Checkd Dev Expands Partnership with Stats Perform to Enhance Sports Betting Experience
Sports Betting Technology Specialist to Integrate Smart Acca Tool
Sports betting technology specialist Checkd Dev, part of the award-winning Checkd Group, has announced an expanded sports data licensing deal with its long-term partner, Stats Perform, the owner of the renowned Opta data brand. The multiyear agreement will allow licensed operators to embed Checkd Dev’s innovative Smart Acca interactive betting tool into their online and mobile sportsbooks for football and US sports.
Enhancing the Bettor’s Experience
The Smart Acca product, which was initially developed for Checkd Dev’s acclaimed Betting Hub app, equips bettors with the ability to quickly access detailed and reliable Opta team and player statistics pertinent to their potential wagers across numerous games and competitions. Users can also view the odds associated with their bets, enhancing the decision-making process.
This technology has proven to be particularly appealing to recreational gamblers, especially those interested in building accumulator bets—also known as multi or parlay bets. The popularity of accumulator bets has surged, yet they typically present challenges for sportsbooks in providing the necessary statistics and insights for informed betting choices. By integrating the Smart Acca tool, sportsbooks can better assist bettors, making the betting process more efficient and user-friendly.
Impressive Engagement and Conversion Rates
Early results from the Smart Acca tool indicate a high conversion rate to bet placement, with extensive data analysis revealing that users frequently add more legs to their accumulator bets compared to the industry average. This leads to enhanced margins for sportsbook operators.
The Smart Acca API currently supports pre-match betting research in various football markets, including goalscorers, shots, shots on target, and fouls. By integrating this tool, sportsbooks like Sky Bet, William Hill, and Paddy Power aim to retain bettors on their sites, reducing the need for users to leave to conduct research elsewhere.
Recent Developments for Checkd Dev
This strategic move follows Checkd Dev’s successful launch of the Boxing News app and the establishment of the North America-focused FlashPicks app. Both applications leverage Betting Hub technology and utilize historical Opta data feeds to provide comprehensive betting insights.
Andrew Grimshaw, Commercial Director at Checkd Dev, expressed enthusiasm about the new agreement, stating, “This is an important deal with a long-term valued partner in Stats Perform. Bettors using Smart Acca in their chosen sportsbook benefit from Opta data, the most recognized and trusted sports statistics in the industry. The tool offers relevant competition and market selections ranked by statistical form, enhancing the betting experience.”
He added that the Smart Acca tool has been a significant success, both through Checkd Dev’s direct-to-consumer offerings and its licensing deals with leading operators in the UK. “We look forward to expanding its reach to a wider range of partners across more competitions and sports,” Grimshaw remarked.
Positive Feedback from Stats Perform
Nick Cockerill, Vice President of Betting Products at Stats Perform, praised the Smart Acca tool, highlighting its effectiveness in making the accumulator betting process more straightforward for users. “Smart Acca technology is a highly innovative B2B product that embodies how our sports data can enhance the experience for fans and bettors alike,’ he said.
As the sports betting landscape continues to evolve, the partnership between Checkd Dev and Stats Perform promises to provide bettors with reliable tools that enhance their engagement and betting experience, ultimately transforming how they interact with sports data and wagering.