Revolutionizing Sports Betting: Checkd Dev Expands Partnership with Stats Perform to Enhance Accumulator Betting Experience with Smart Acca
Checkd Dev Expands Sports Data Partnership with Stats Perform for Enhanced Betting Tools
Leading sports betting technology firm Checkd Dev has announced a significant expansion of its sports data licensing agreement with Stats Perform, the owner of the renowned Opta data suite. This multiyear deal will integrate Checkd Dev’s innovative Smart Acca interactive betting tool into various online and mobile sportsbooks, enhancing the betting experience for both football and US sports enthusiasts.
Strengthening the Betting Environment
The partnership between Checkd Dev, a key player in the Checkd Group, and Stats Perform aims to empower licensed operators with advanced sports data capabilities. The Smart Acca tool, which has garnered attention for its intuitive design, leverages Opta’s rich data to provide bettors with comprehensive insights and statistics related to team and player performance. This functionality allows users to make more informed betting choices across multiple games and competitions.
Smart Acca was originally developed for Checkd Dev’s acclaimed Betting Hub app, intended to streamline the betting process for recreational gamblers—particularly those interested in accumulator (or parlay) bets. These types of bets are increasingly popular but can be challenging for sportsbooks to support due to the complexity of providing relevant stats and insights.
Delivering High Bet Conversion Rates
Currently, Smart Acca is demonstrating remarkable efficiency in converting users into bettors. Analysis indicates that those utilizing the tool are adding more legs to their accumulator bets compared to the average, resulting in improved margins for sportsbook operators. By embedding this tool within their platforms, operators can keep bettors engaged on-site, reducing the need for them to seek data elsewhere during the betting process.
The API of Smart Acca is already in action, driving pre-match betting research in the UK for markets including goalscorers, shots, shots on target, and fouls. Noteworthy sportsbooks such as Sky Bet, William Hill, and Paddy Power have incorporated Smart Acca into their betting pages, further enhancing user experience and engagement.
Innovating with Opta Data
This recent move follows Checkd Dev’s successful launches of the Boxing News app and the North America-specific FlashPicks app, both built on the sophisticated Betting Hub technology and leveraging historical Opta data feeds.
Andrew Grimshaw, the commercial director at Checkd Dev, expressed enthusiasm about the partnership, stating, ‘This is an important deal with a long-term valued partner in Stats Perform. With Smart Acca in their sportsbook, bettors are using the most recognized and trusted sports stats in the business, which ultimately leads to compelling betting opportunities.”
Grimshaw also highlighted the efficiency of the Smart Acca tool, emphasizing its ability to present all relevant betting information on a single page, enabling users to place their bets faster than through traditional online methods.
An Impressive Innovation
Nick Cockerill, VP of betting products at Stats Perform, praised the Smart Acca technology for its innovative contribution to the betting landscape. ‘Smart Acca technology is a very impressive betting solution that has already enriched and simplified the process of choosing an accumulator bet for end users,’ he remarked.
“Our collaboration showcases how our sports data can create magic experiences for fans and bettors alike. Smart Acca is a perfect example of a B2B product that significantly enhances user engagement.”
As Checkd Dev continues to expand its technological offerings, this partnership with Stats Perform is set to provide even more avenues for innovation in the sports betting industry, benefiting both operators and bettors across a variety of sports and competitions.