Revolutionizing Sports Betting: Checkd Dev and Stats Perform Unite for Smart Acca Innovation
Checkd Dev Expands Partnership with Stats Perform to Enhance Sports Betting Experience
London, UK – Sports betting technology specialist Checkd Dev, a member of the acclaimed Checkd Group, has announced an expanded licensing agreement with Stats Perform, the owner of the renowned Opta data brand. This multiyear deal is set to enhance the sports betting landscape by allowing licensed operators to openly integrate Checkd Dev’s innovative Smart Acca interactive betting tool into their online and mobile sportsbooks for football and U.S. sports.
Enhancing Betting with Smart Acca
Checkd Dev initially developed the Smart Acca product for its award-winning Betting Hub app, which empowers bettors by allowing them to access detailed and trusted Opta team and player statistics. The tool enables users to contextualize their potential bets across numerous games and competitions while also viewing the odds associated with those bets.
The Smart Acca tool is designed specifically for recreational gamblers interested in constructing accumulator bets—also known as multi or parlay bets—which have surged in popularity. Traditionally, these bets are challenging for sportsbooks to support due to the complexities involved in providing relevant statistics and insights. However, Smart Acca streamlines this process, enhancing user experience and promoting informed betting decisions.
High Conversion Rates and Enhanced User Experience
According to data analysis, the Smart Acca tool has demonstrated impressive conversion rates to bet placements. Users are not only completing bets at a higher frequency but also tend to include more legs in their accumulator bets than average. This behavior generates superior margins for operators, reinforcing the tool’s effectiveness in engaging users in a way that promotes deeper interaction with the sportsbook.
The Smart Acca application programming interface (API) currently enhances pre-match betting research for various football markets, including goalscorers, shots, and fouls. Notable sportsbooks in the UK, such as Sky Bet, William Hill, and Paddy Power, leverage the Smart Acca tool to keep bettors engaged directly on their sites, reducing the need for users to find statistics and insights elsewhere.
Reflecting on Recent Successes
The expansion of this partnership follows the successful launch of Checkd Dev’s Boxing News app, along with the establishment of the North America-focused FlashPicks app. Both applications utilize the same Betting Hub technology and incorporate historical Opta data feeds, further highlighting Checkd Dev’s prowess in sports data integration.
Andrew Grimshaw, Commercial Director at Checkd Dev, expressed enthusiasm regarding the deal with Stats Perform, stating, “This is an important deal with a long-term valued partner in Stats Perform, which means bettors using Smart Acca in their chosen sportsbook are using Opta data, the most recognized and trusted sports stats in the business.” He emphasized that the streamlined platform allows users to place accumulators more efficiently than traditional online methods, generating compelling betting opportunities.
A Testament to Innovative Technology
Nick Cockerill, VP of Betting Products at Stats Perform, praised the Smart Acca technology, describing it as a progressive betting solution that simplifies the accumulator betting process for users. He emphasized the importance of Opta data in enriching the experience, affirming that “Smart Acca is a great example of one of those experiences—a highly innovative B2B product that showcases how our sports data helps bring fans and bettors closer to the game.”
As Checkd Dev continues to develop its offerings, this partnership with Stats Perform is expected to foster further innovations that will transform how bettors interact with online sportsbooks, making sports betting more accessible and enjoyable.