Elevating Sports Betting: Checkd Dev and Stats Perform Unveil Enhanced Smart Acca Tool for Bettors
Checkd Dev and Stats Perform Expand Partnership with Enhanced Sports Data Licensing Deal
Technology for Sports Betting Enhanced
Sports betting technology specialist Checkd Dev, a part of the award-winning Checkd Group, has recently signed a significant expanded sports data licensing deal with its long-term partner, Stats Perform, the owner of Opta data. This groundbreaking multiyear agreement aims to enable licensed operators to integrate Checkd Dev’s innovative Smart Acca interactive betting tool, which leverages Opta data, into their online and mobile sportsbooks dedicated to both football and US sports.
Introducing the Smart Acca Tool
The Smart Acca product, initially designed for Checkd Dev’s acclaimed Betting Hub app, allows bettors to easily access detailed and trusted Opta team and player statistics tailored to their betting selections. Users can quickly interrogate various metrics across multiple games and competitions, ensuring they have the necessary insights at their fingertips. Additionally, the tool provides real-time odds for proposed bets.
Smart Acca has been developed specifically to streamline the betting experience for recreational gamblers, particularly targeting those interested in accumulator bets—known as multi or parlay bets. The popularity of accumulator betting has surged in recent years, but generating the accompanying statistics and insights has historically posed challenges for sportsbooks. Smart Acca addresses these challenges by delivering relevant data in an accessible format.
Positive User Engagement and Insights
Data analysis indicates that the Smart Acca tool is achieving impressive conversion rates to bet placement. Users engaging with this tool tend to add more legs to their accumulator bets compared to the average bettor, ultimately resulting in superior margins for operators.
The Smart Acca API currently enhances pre-match betting research in the UK market, covering various statistics like goalscorers, shots, shots on target, and fouls. This feature helps keep bettors engaged on platforms such as Sky Bet, William Hill, and Paddy Power, eliminating the need for them to leave the site to conduct separate research for their bets.
A Recent Wave of Success for Checkd Dev
The expansion of Checkd Dev’s partnership with Stats Perform aligns with the recent success of the company in advancing its product offerings. This includes the successful launch of the Boxing News app and the North America-focused FlashPicks app, both of which utilize the robust Betting Hub technology and historical Opta data feeds.
Industry Insights
Andrew Grimshaw, the commercial director at Checkd Dev, expressed his enthusiasm about the deal, describing it as a significant step forward with a valued partner. “Bettors using Smart Acca in their chosen sportsbook are working with Opta data, which is recognized as the most trusted sports statistics in the business. This means they can see the most relevant competition and market options ranked by statistical form, leading to compelling betting opportunities,” Grimshaw noted. He emphasized the tool’s efficiency, stating that it allows users to place accumulators faster than conventional online processes.
Nick Cockerill, VP of betting products at Stats Perform, echoed Grimshaw’s sentiments on the effectiveness of the Smart Acca technology, highlighting that it simplifies the experience of selecting accumulator bets. Cockerill expressed pride in Checkd Dev’s continued use of Opta data to create engaging experiences that bridge the gap between fans and the game, calling Smart Acca a prime example of innovative B2B technology in action.
As Checkd Dev looks forward to expanding its offerings with the Smart Acca tool, the collaboration with Stats Perform may well set a new standard for the sports betting industry, enhancing how bettors interact with their favorite sports.