Checkd Dev Expands Sports Betting Solutions with Stats Perform Partnership to Enhance User Experience for Accumulator Bets
Checkd Dev Expands Sports Data Licensing Agreement with Stats Perform
Industry Leader in Sports Betting Technology Enhances Betting Experience for Users
Sports betting technology specialist Checkd Dev, a proud member of the award-winning Checkd Group, has announced an expanded licensing agreement with Stats Perform, owner of the renowned Opta data. This new multiyear partnership marks a significant enhancement to Checkd Dev’s offerings, as licensed operators will have the ability to integrate Checkd Dev’s Opta data-powered Smart Acca interactive betting tool into their online and mobile sportsbook platforms, with a focus on football and U.S. sports.
Revolutionizing the Betting Experience
The Smart Acca product was initially developed for Checkd Dev’s highly regarded Betting Hub app. It is designed to assist bettors in efficiently analyzing comprehensive and trustworthy Opta team and player statistics relevant to their potential wagers across various games and competitions. Users can also view associated odds for their bets, simplifying what can often be a complicated betting landscape.
Recreational gamblers are the primary target audience for Smart Acca, particularly those interested in constructing accumulator bets—also known as multi or parlay bets—which have surged in popularity among sports fans. Traditionally, sportsbooks have faced challenges in providing the necessary statistics and insights that empower bettors to make informed wagering decisions; however, Smart Acca aims to bridge this gap.
Boosting Engagement and Bet Placement
With data analysis showcasing notable success, Checkd Dev reports that Smart Acca has led to high conversion rates for bet placements. Users often choose to add more legs to their accumulator bets than the average, resulting in more advantageous margins for the operators utilizing this tool.
Currently, the Smart Acca API is actively enhancing pre-match betting research in football markets, allowing users to delve into statistics concerning goalscorers, shots, shots on target, and fouls. Prominent sportsbooks in the UK, including Sky Bet, William Hill, and Paddy Power, have adopted this technology, significantly improving user retention by keeping bettors engaged on their platforms rather than seeking external resources for their research.
Noteworthy Successes
The expanding capabilities of Checkd Dev come on the heels of recent successes, including the launch of the Boxing News app and the introduction of FlashPicks, an application specifically targeting the North American market. Both apps leverage Betting Hub technology and utilize historical Opta data feeds.
Andrew Grimshaw, commercial director at Checkd Dev, emphasized the importance of this new agreement, stating, “This is an important deal with a long-term valued partner in Stats Perform, which means bettors using Smart Acca in their chosen sportsbook are leveraging Opta data, the most recognized and trusted sports stats in the business. Bettors are presented with the most relevant competition and market selections ranked by statistical form, leading to compelling betting opportunities. In addition, all of this is displayed on a single page, allowing them to place accumulators faster than traditional online journeys.”
The Future of Accumulator Betting
Nick Cockerill, VP of betting products at Stats Perform, expressed pride in the partnership with Checkd Dev, stating, “Smart Acca technology is a very impressive betting solution that has already enriched and simplified the process of choosing an accumulator bet for end users. We’re proud that Checkd Dev has chosen Opta data to build trusted and engaging experiences from the detail of sport. Smart Acca exemplifies how our sports data helps bring fans and bettors closer to the game.”
As Checkd Dev continues to expand its reach and enhance its technological offerings, the future looks bright for both the company and the sports betting landscape, promising a more streamlined and engaging experience for users.