MGM Resorts Partners with Playtech to Launch MGM Live Casino
Las Vegas, NV – MGM Resorts International has announced a strategic partnership with Playtech, a leading online gaming software provider, to introduce a new live casino offering known as MGM Live. This innovative service will stream live casino games directly from two of Las Vegas’s most iconic properties: MGM Grand and Bellagio.
A Unique Live Gaming Experience
The MGM Live platform will feature classic casino games, including single and double-zero roulette and baccarat, available to operators in various regulated international markets outside of the United States. Playtech’s Chief Operating Officer (COO) Shimon Akad mentioned that the primary target markets for the initial launch are Mexico and the United Kingdom, with plans to expand to additional regulated markets in the future.
During an interview with iGaming Business, Akad stated, “We will review the feasibility of offering this in the US over time and in line with igaming regulation.” He emphasized the unique qualities of the Las Vegas gaming experience, noting that customers in these markets will enjoy the authentic sounds and visuals typical of Las Vegas casinos, alongside plans for immersive entertainment experiences in the future.
Industry-Leading Collaboration
Commenting on the partnership, MGM Resorts CEO Bill Hornbuckle expressed excitement about the collaborative potential. “The content, celebrity talent, and sophisticated gaming experience will be unmatched in the industry,” he said. This sentiment was echoed by Playtech CEO Mor Weizer, who articulated his enthusiasm for partnering with such a renowned gaming and entertainment brand. “This collaboration amplifies our commitment to providing unparalleled experiences and expands our global reach to our customers,” Weizer remarked.
The alliance is poised to blend MGM’s international reputation for quality with Playtech’s expertise in interactive gaming, setting the stage for a distinctive live casino experience.
Expansion Plans for MGM Live
Looking ahead, the MGM Live offering is slated to grow its portfolio significantly. Playtech revealed plans to include exclusive access to additional Playtech games, as well as innovative formats like branded TV game shows and celebrity-hosted trivia shows. Akad elaborated on this vision, explaining that the goal is to create engaging experiences reminiscent of popular game shows infused with the entertainment value of celebrity hosts.
Playtech’s COO expressed pride in being chosen as MGM Resort’s technology partner, stating, “We share a common vision to develop and deliver innovative and state-of-the-art entertainment products and experiences in the digital and igaming spaces.”
MGM Resorts’ Omnichannel Strategy
This partnership with Playtech is part of a broader strategy by MGM Resorts, which aims to create an extensive omnichannel ecosystem across global markets. In December 2023, Hornbuckle highlighted the company’s aspirations to diversify its reach digital gaming, following the acquisition of LeoVegas for $604 million.
The launch of BetMGM in the UK signifies MGM’s ambition to enhance its presence in markets where it lacks physical locations. Hornbuckle noted that engaging customers through digital operations is essential for maintaining year-round connections with players.
Additional collaborations, such as the acquisition of games studio Push Gaming, will further facilitate MGM’s goals of integrating online and brick-and-mortar gaming experiences, paving the way for ambitious future developments.
Conclusion
The partnership between MGM Resorts and Playtech signifies a forward-thinking approach to modern gaming, blending traditional casino experiences with innovative digital offerings. As MGM Live prepares for launch, both companies are set on expanding their global footprint and delivering unique gaming experiences to customers around the world.
