Experience the Excitement of Vegas from Anywhere: MGM Resorts and Playtech Launch Live Casino Offering!
MGM Resorts Partners with Playtech to Launch MGM Live Casino
Las Vegas, NV – MGM Resorts has announced an exciting new partnership with Playtech, a leading gaming technology company, to introduce an innovative live casino offering that will be streamed directly from MGM’s iconic properties, MGM Grand and Bellagio, located on the Las Vegas Strip. This initiative marks a significant expansion of MGM Resorts’ digital footprint through cutting-edge gaming technology.
Launch of MGM Live Games
The newly launched MGM Live games will include popular gaming options such as single and double-zero roulette and baccarat. These offerings will initially be accessible to operators in regulated markets outside of the United States, as stated by Playtech. The company’s Chief Operating Officer, Shimon Akad, indicated that the primary target markets for MGM Live will be Mexico and the UK, with plans to expand to additional regulated markets in the future.
In a statement to iGaming Business, Akad mentioned, “We will review the feasibility of offering this in the US over time and in line with igaming regulation.” He emphasized the unique Las Vegas experience that customers in regulated markets will enjoy, highlighting the authentic sounds and visuals that have become synonymous with the iconic gaming destination.
Unmatched Experiences for Players
MGM Resorts CEO Bill Hornbuckle expressed confidence in the new product, stating that the live casino offering will deliver an unmatched gaming experience, blending MGM’s international prestige with Playtech’s interactive gaming expertise. “The launch of this new and exciting live casino offering, in partnership with Playtech, furthers our strategic vision to be the world’s premier gaming entertainment company,” he noted.
Playtech’s CEO Mor Weizer echoed Hornbuckle’s sentiments, describing the partnership as a means to amplify their commitment to delivering unparalleled experiences. “This collaboration combines the strength of MGM Resorts’ global prestige with Playtech’s extensive international market knowledge and innovative games,” Weizer said.
Plans for Future Expansion
Playtech has plans to broaden the MGM Live portfolio significantly by incorporating exclusive access to various Playtech games, including branded TV game shows and celebrity-hosted trivia shows. Akad elaborated on the potential of the platform, stating, “If you think of the Vegas attraction and picture one of the world’s most popular game shows, infused with the allure and charisma of celebrity hosts, that’s what we are creating for the players.” These products are currently under development and signify an ongoing commitment to producing unique entertainment experiences.
MGM Resorts’ Omnichannel Strategy
In a related development, Hornbuckle has articulated MGM Resorts’ broader ambition to establish a comprehensive omnichannel ecosystem, particularly in Europe and beyond. This initiative gained momentum following the company’s recent $604 million acquisition of LeoVegas. As part of this strategy, MGM has launched BetMGM in the UK to facilitate growth in markets where it has yet to establish a physical presence.
Hornbuckle expressed his vision for digital engagement, stating, “Through BetMGM, both domestically and ultimately through what we do with LeoVegas – whether that’s in Europe, Canada, or South America – we want to diversify into digital. We think it’s a meaningful way to continue to reach customers 365 days a year.”
The integration of gaming assets is expected to enhance both digital and physical gaming offerings. The acquisition of Push Gaming will further support these plans, with Hornbuckle noting, “The idea that we could create our games is really important, both to feed our digital assets, but also our brick-and-mortar assets and then ultimately to tie them all together.”
Conclusion
The partnership between MGM Resorts and Playtech aims to deliver a revolutionary gaming experience shaped by the vibrant atmosphere of Las Vegas. With an emphasis on innovative entertainment and a commitment to expanding into global markets, MGM Live is poised to set new standards for online gaming. As both companies progress, players can expect to engage with unique offerings that reflect the dynamic spirit of the Las Vegas gaming experience.