MGM Resorts and Playtech Join Forces to Launch Immersive Live Casino Experience from Las Vegas
MGM Resorts and Playtech Launch New Live Casino Experience
Las Vegas, NV – MGM Resorts has announced an exciting partnership with Playtech to provide a new live casino offering that will feature games streamed directly from its iconic properties, MGM Grand and Bellagio, located in Las Vegas. This collaboration aims to deliver an immersive gaming experience to players in regulated markets outside of the United States.
Introducing MGM Live Casino Offering
The newly introduced MGM Live games will include popular table games such as single and double-zero roulette and baccarat. According to Playtech, these offerings will initially target markets in Mexico and the United Kingdom, with plans to expand further into other regulated areas in the future.
In an interview with iGaming Business, Playtech’s Chief Operating Officer, Shimon Akad, noted the ongoing assessment of the potential to introduce these live dealer experiences within the United States in a manner compliant with local gaming regulations. ‘The Las Vegas experience has always been the most unique gaming experience in our industry,’ Akad remarked, highlighting that players in international markets can expect to enjoy the authentic sounds and visuals of Las Vegas, combined with future immersive entertainment experiences.
Unmatched Gaming Experience
Bill Hornbuckle, CEO of MGM Resorts, expressed enthusiasm about the partnership with Playtech, anticipating that it will provide an ‘unparalleled experience’ to players. He emphasized that the collaboration combines MGM’s global prestige in the entertainment industry with Playtech’s expertise in interactive gaming technology.
“This launch furthers our strategic vision to be the world’s premier gaming entertainment company,” Hornbuckle stated. Playtech’s CEO, Mor Weizer, echoed these sentiments, expressing excitement over the partnership with such a renowned brand and indicating that the collaboration would enhance both companies’ global reach.
Expanding the Live Casino Portfolio
Looking forward, there are plans to broaden the MGM Live portfolio to include exclusive Playtech games, branded TV game shows, and celebrity-hosted trivia shows, alongside other unique entertainment experiences. Akad elaborated, saying, “If you think of the Vegas attraction and picture one of the world’s most popular game shows, infused with the allure and the charisma of celebrity hosts, that’s what we are creating for the players.” This innovative approach is currently in development, reflecting a commitment to elevating the online gaming experience.
Playtech has confirmed its enthusiasm for being selected as the technology partner for MGM Resorts, emphasizing a mutual vision to develop innovative and state-of-the-art entertainment products for the digital and igaming sectors.
MGM Resorts’ Omnichannel Vision
In the context of MGM Resorts’ broader strategic goals, Hornbuckle highlighted the company’s ambition to create a comprehensive omnichannel ecosystem, particularly in Europe and other international markets. This effort follows the recent $604 million acquisition of online gaming operator LeoVegas, which has expanded MGM’s capabilities and presence in online spaces.
With the launch of BetMGM in the UK and further developments underway, Hornbuckle stated, “Through BetMGM, both domestically and ultimately through what we do with LeoVegas – whether that’s in Europe, Canada, or South America – we want to diversify into digital.” This strategy is designed to engage customers year-round, transcending geographical limitations.
As MGM Resorts continues to develop and integrate its online and brick-and-mortar gaming offerings, the acquisition of gaming studio Push Gaming positions the company to create customized games that will support its comprehensive gambling ecosystem. Hornbuckle concluded, “The idea that we could create our own games is really important, both to feed our digital assets and our brick-and-mortar assets, and then ultimately to tie them all together.”
As MGM Resorts and Playtech embark on this new venture, the collaboration promises to reshape the landscape of live casino offerings and deliver an enhanced gaming experience for players worldwide.