RubyPlay has widened its content partnership with bet365 to cover Brazil, giving the global operator access to a fresh batch of slot titles as competition for the country’s regulated iGaming market keeps heating up.
The deal builds directly on the companies’ existing relationship, which started in Spain back in February 2026. That earlier agreement laid the groundwork for what both sides describe as a growing commercial partnership, and Brazil marks the next stop in that expansion. Bet365 players in the country can now spin titles from RubyPlay Studio, including Brilliant Gems, Gummy Giga Match, and Go High Panda, alongside Voltage Blitz Rapid and Voltage Blitz Vortex from Koala Games, one of the in-house studios operating under RubyPlay’s wider content umbrella.
RubyPlay works on a studio based model, meaning operators who sign on gain access to a whole stable of game developers through one single integration rather than negotiating separate deals for each. That structure is a big part of the pitch the supplier is making to operators in Brazil right now, where the newly regulated market has attracted a wave of international content providers all chasing the same audience.
A Fast Growing Market Since 2025
Brazil’s regulated betting and iGaming framework has been live since January 1, 2025, under Law No. 14,790/2023, and it has quickly turned into one of the most closely watched markets in Latin America. Suppliers and operators alike have been racing to lock down partnerships since the framework opened, and RubyPlay has been particularly active on that front. The company went live with Esportes da Sorte in February 2026 before extending that relationship across the broader Esportes Gaming Brasil group, then struck a deal with Betnacional just this month. The bet365 expansion continues that pattern, adding one of the world’s largest operators to RubyPlay’s growing list of Brazilian partnerships.
Dima Reiderman, Chief Commercial Officer at RubyPlay, said the expansion builds on the strength of the company’s relationship with bet365 and reflects continued momentum for RubyPlay across Latin America. He pointed to bet365’s reputation as one of the top performing operators in Brazil’s regulated space as a reason the deal carries extra weight, and noted that the studio based ecosystem lets partners pull from a wide range of content built around specific markets and player habits rather than relying on a single generic catalogue.
A spokesperson for bet365 echoed that sentiment, framing the expanded partnership as a way to keep evolving the operator’s casino offering in Brazil. The statement pointed to the mix of proven titles alongside newer creative work from studios like Koala Games as a way to maintain a steady stream of fresh releases in what has become a highly competitive regulated environment.
For RubyPlay, the Brazil rollout represents another marker of how quickly the supplier has scaled its Latin American footprint in a short window of time, while for bet365 it adds another layer of localized content aimed at keeping Brazilian players engaged on a platform already competing against a growing number of licensed rivals in the region.
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