Stats Perform Extends Exclusive Partnership with WTA Until 2030: Elevating Tennis Data and Fan Engagement
Stats Perform Extends Partnership with Women’s Tennis Association Until 2030
New Agreement Enhances Data Services and Fan Engagement
Data provider Stats Perform has announced an exclusive agreement with the Women’s Tennis Association (WTA) to continue as its official data rights partner until 2030. The new deal builds on the initial six-year contract established in 2020, emphasizing Stats Perform’s commitment to enhancing the data landscape within women’s tennis.
Under this renewed agreement, Stats Perform will serve as the official data supplier for the WTA, providing an exclusive umpire-derived data feed for matches. Additionally, the provider will utilize its Opta analysts to deliver an ultrafast data feed, which will include comprehensive match statistics such as rally and shot levels. This robust data collection will enhance live insights for fans and bettors during WTA matches.
Impact on Broadcasting and Betting Experiences
The detailed analytics supplied through this agreement aim to improve the quality of broadcast and digital experiences. These enhancements will not only appeal to avid tennis fans but will also support the growing betting market associated with WTA events. According to Stats Perform, the enriched data offerings will allow for the development of new broadcasting features, second screen experiences, and betting options, ultimately leading to a more engaging experience for fans and stakeholders.
Comments from Executives
Alex Rice, Chief Commercial Officer at Stats Perform, expressed his enthusiasm about the extension, stating, “We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organization. We’re proud of what our respective teams have achieved together so far, and we’re excited to continue to elevate fan and bettor experiences.”
Similarly, Marina Storti, Chief Executive of WTA Ventures, highlighted the importance of the partnership: “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.”
Stats Perform’s Growing Influence in Tennis
This partnership extension is part of a broader trend within the sport of tennis where Stats Perform has been establishing itself as a significant player in data distribution and analysis. The provider already serves as the exclusive data distributor for major tournaments such as the Australian Open and holds rights to prestigious events including Wimbledon and the ITF Davis Cup World Group.
Earlier this year, Stats Perform was recognized by the International Betting Integrity Association (IBIA) with the top mark for data quality and integrity, marking the third consecutive year it has received this prestigious award. Despite this success, the provider did not secure a partnership with the Association of Tennis Professionals (ATP) when rival Sportradar signed a six-year deal with the men’s tour in March.
Conclusion
The strengthened partnership between Stats Perform and the WTA represents a significant advancement in the integration of sophisticated data analytics into women’s tennis. As the sport continues to evolve, the insights generated through this collaboration are expected to play a key role in engaging fans and enhancing the overall experience of WTA events in the coming years.